• Create and implement a digital marketing strategy to drive awareness, traffic, leads, and conversions
• Devise the strategy and lead the in-house/agencies across key channels like SEO, PPC, Affiliates and Performance Partnerships, Digital Media (Paid Social, Display, Programmatic, & Video), Conversion Marketing (primarily email, WhatsApp & SMS), Mobile Apps (ASO Networks, & App Growth strategies), Facebook & Google channels, campaign strategy, and execution
• Responsible for setting the overall organization-wide Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting, and execution across multiple channels (owned & paid).
• Generate website & app traffic/searches with multi-channel & testing approach