Understanding how these channels work so that emails/SMS/Notifications can be sent smoothly on time
Analysing performance of all campaigns and strategizing accordingly
Doing targeted marketing & segmentation of users to ensure relevant marketing collaterals go to the right audience
Constantly improving the quality of emails/SMS/Notifications and experimenting with new technologies
Exploring & executing other marketing & branding ideas & more
End to end execution, ideation, planning and strategy of campaigns for user retention.