• Good understanding of various online ad formats
• Prior experience in paid search, social media, lead generation, mobile marketing or email marketing preferred but not required
• Come up with new ideas and new ad programs for acquisition, downloads or retentions
• Work with catalog team, business development team, and other stakeholders to create comprehensive ad campaigns that are ROI focused
• Understand consumer behavior and use Big Data for harness users
• Be mathematically inclined and be able to run all sort of analytics