Digital Marketing Executive, Apac

The Economist Newspaper Limited
Gurugram, Haryana

• Run data reports on CRM systems. Conduct research and undertake data mining to fill gaps, qualifying the leads where possible
• Manage event social media activity to generate leads
• Assist Marketing Managers to manage relationship with PR agencies, broadcast and media partners as required
• Work closely with designers to create marketing collateral including both online and print advertisements
• Data gather for post-event marketing summary documents including, but not limited to; web and email analytics, delegate survey responses, print and digital advertising, press coverage reports from PR agencies, in a timely manner
• Provide assistance with direct marketing tasks, track inbound queries / brochure downloads