1.Oversee the company s digital media efforts, including websites and platforms such as Facebook, Instagram, Twitter and Pinterest.
2.Responsibilities include creating and curating shareable content;
3.Determining which platform is best suited for each piece of content;
4.Building and managing social media profiles and presence;
5.Directing paid search and social campaigns and analyzing the performance of those campaigns;
6.Maintaining brand consistency across platforms;
7.Assessing SEO configurations;