• Setting up attribution models, multi-channel tracking, and quality of leads
• Run an effective SEO strategy via technical, site audits, keywords, links, working with the content team
• Create, maintain and optimize PPC campaigns, ad-copies, landing pages, A/B testing, budgeting
• Implement effective and optimized display remarketing and dynamic campaigns
• Develop a robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
• Manage third parties effectively such as digital agencies and service providers
• Create and lead an ambitious, best-in-class digital team