Salesforce Marketing Specialist

Bharat Dynamics Limited
Chennai, Tamil Nadu

• Ability to build cloud pages (using smart capture) using both content blocks & HTML/CSS & JS.
• Expand the capabilities of the marketing cloud by testing and implementing new functionality as it is released
• Leverage Journey Builder to develop multi-touch communications
• Create SQL queries in Automation Studio to segment audiences
• Maintain best practices for Marketing Automation Platform, including troubleshooting, naming conventions, list management, etc.